After all the talk about the impact of Steven Spielberg’s JAWS (1975) on perceptions of sharks and the related decline of shark populations around the world, there’s talk of a new shark movie slated for theaters in order to exploit the 3D technology.

VARIETY reports:

http://www.variety.com/article/VR1118027934

Relativity Media acquires ‘3D Shark Thriller’

Sierra Pictures film was formerly titled ‘Shark Night 3D’

Relativity Media has snapped up domestic rights to “The Untitled David R. Ellis 3D Shark Thriller” from Sierra Pictures and partner Incentive Filmed Entertainment.

Relativity announced Tuesday that it will release the shark pic next year and will announce a new title and a specific release date shortly. Project was formerly titled “Shark Night 3D.”

Pic stars Sara Paxton, Dustin Milligan, Katharine McPhee, Chris Carmack, Alyssa Diaz, Joel David Moore, Donal Logue, Sinqua Walls and Chris Zylka. Story, penned by Jesse Studenberg and Will Hayes, surrounds a group of college friends spending a weekend at a house on the lake, only to find a shark lurking.

Ellis, whose credit include “Cellular” and the first two “Final Destination” titles, helmed. Chris Briggs and Mike Fleiss produced through their NextFilms shingle and Lynette Howell via the Silverwood Films banner.

Sierra sold rights to film in Canada, Australia, New Zealand, Benelux, France, Germany, the United Kingdom, CIS and the Baltics.

Relativity now has its own distrib arm after acquiring the marketing and distribution operations of Overture Films earlier this year.

Sierra is a film finance, production and foreign sales company launched by Nick Meyer and Marc Schaberg in June 2009. The shark pic is the first feature produced by Sierra to get domestic distribution.

Incentive is a two-year-old production-financing company launched by Screen Capital International, Aramid Entertainment Fund and WMA with current projects including “Love and Other Impossible Pursuits” at IFC, “Blue Valentine” at TWC and “Area 51” at Paramount.