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Call for graphic design: ASLE organization logo

2012 June 25
by smonani

The Executive Council of ASLE announces a design contest for a new organizational logo. The winner of the contest will receive an award of 500 USD and public recognition on the organization’s website.  After receiving all designs by the designated deadline (August 24, 2012), ASLE’s Executive Council will choose three finalists.

The current ASLE logo of a reader sitting under a shade tree reflects the organization’s origins in the study of American nature writing, origins we deeply honor, but that may not capture all the diversity of our international membership or the wide variety of ways human/natural/textual intersections occur.

The new logo should respect the organization’s origins while representing our increasingly complex interests in other traditions, nations, theories, genres, media, and historical periods.  The ASLE EC expects that this contest will offer members a unique opportunity to create a design that might express where they think the organization and the field are right now and, playfully and pleasurably, imagine where we are going.

Visually, the logo should be designed to reproduce clearly in a variety of sizes and formats, including use on digital devices, letterhead, documents, publications, websites, and merchandise. Entrants should submit their designs in both jpg and pdf  files.

Submissions are due by August 24, 2012.  The ASLE Executive Council will choose the top three designs and post them on ASLE’s website by Monday, September 1, 2012, at which time, a period of comment will begin and run until September 30, 2012.  After reviewing all comments and feedback, the Executive Council will determine a winner.

The new logo will be announced and unveiled at ASLE’s Twentieth Birthday Celebration, to be held at the Western Literature Association conference in Lubbuck, Texas, November 7-10, 2012.

Submissions should be sent to Joni Adamson, President, ASLE, ( and Amy McIntyre, Managing Director, ASLE, (

For inquiries or more information on the contest, please write to and


One Response leave one →
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